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Articles tagged #BRAND

Found 40 matching articles. Showing page 2 of 4.

#Sales

Are end-of-season 'sales' the best way to clear stock?

Published 13.02.14 by Retail Technology
Online sales technology expert Phil Bird ponders the short-term gains of selling off surplus stock cheaply against the long-term risks to brand and the bottom line
#Sports Direct

Sports Direct manages marketing resources

Published 07.03.14 by Retail Technology
New marketing software system will help drive growth by delivering marketing process automation and best practices for international sporting goods retailer
#Social

The three stages of social

Published 28.03.14 by Retail Technology
Social sales and marketing expert Gideon Lask takes a look at who's who in terms of using social networking to increase brand engagement, customer advocacy and profits from online
#Gucci

Gucci signs up for instore music

Published 21.06.11 by Retail Technology
Mood Media to provide the sound for luxury fashion designer's retail stores throughout Europe and Asia  
#Ogilvy & MAther

Survey: consumers prefer brands that communicate principles

Published 24.06.14 by Retail Technology
Results from a recent brand advertising survey reveal that consumers are more likely to buy from brands that communicate with purpose
#adidas

Adidas hails analytics as a brand experience enabler

Published 09.07.14 by Retail Technology
Sports giant adidas highlighted the influence of BI and analytics on its brand this week during a MicroStrategy conference. Monica Heck reports
#e-commerce

French online retailers use BI to support growth

Published 16.07.14 by Retail Technology
The online women’s intimate apparel and men’s fashion retailer are both banking on big data to strengthen their online e-commerce presence
#social media

Why retailers shouldn't fear powerful customers

Published 22.07.14 by Retail Technology
Tom Whitney discusses what retailers can do to embrace the age of the ‘powerful customer’
#Millenials

Survey: millenials want an omnichannel brand experience

Published 16.07.14 by Retail Technology
A recent study revealed that 60% of millenials surveyed expect a consistent experience whether online, in-store or on the phone
#Coca-Cola

Coca-Cola trials virtual assistant ‘Isabelle’

Published 18.08.14 by Retail Technology
The soft drinks giant is trialling the new digital assistant this summer with London-based cash & carry retailer Dhamecha
#Morrisons

Morrisons fine tunes e-commerce strategy

Published 01.09.14 by Retail Technology
The supermarket chain has deployed a price intelligence solution to enable customers to upload and match their shopping list
#Mulberry

Should retailers care about what music they play in-store?

Published 18.09.14 by Retail Technology
Music and branding specialist Rob Wood examines the impact of music on a retailer’s brand and customer relationship