Articles tagged #BRAND
Found 41 matching articles. Showing page 2 of 4.
#Sales
Are end-of-season 'sales' the best way to clear stock?
Published 13.02.14 by Retail Technology
Online sales technology expert Phil Bird ponders the short-term gains of selling off surplus stock cheaply against the long-term risks to brand and the bottom line#Sports Direct
Sports Direct manages marketing resources
Published 07.03.14 by Retail Technology
New marketing software system will help drive growth by delivering marketing process automation and best practices for international sporting goods retailer #Social
The three stages of social
Published 28.03.14 by Retail Technology
Social sales and marketing expert Gideon Lask takes a look at who's who in terms of using social networking to increase brand engagement, customer advocacy and profits from online#Gucci
Gucci signs up for instore music
Published 21.06.11 by Retail Technology
Mood Media to provide the sound for luxury fashion designer's retail stores throughout Europe and Asia
#Ogilvy & MAther
Survey: consumers prefer brands that communicate principles
Published 24.06.14 by Retail Technology
Results from a recent brand advertising survey reveal that consumers are more likely to buy from brands that communicate with purpose#adidas
Adidas hails analytics as a brand experience enabler
Published 09.07.14 by Retail Technology
Sports giant adidas highlighted the influence of BI and analytics on its brand this week during a MicroStrategy conference. Monica Heck reports#e-commerce
French online retailers use BI to support growth
Published 16.07.14 by Retail Technology
The online womens intimate apparel and mens fashion retailer are both banking on big data to strengthen their online e-commerce presence#social media
Why retailers shouldn't fear powerful customers
Published 22.07.14 by Retail Technology
Tom Whitney discusses what retailers can do to embrace the age of the powerful customer#Millenials
Survey: millenials want an omnichannel brand experience
Published 16.07.14 by Retail Technology
A recent study revealed that 60% of millenials surveyed expect a consistent experience whether online, in-store or on the phone#Coca-Cola
Coca-Cola trials virtual assistant Isabelle
Published 18.08.14 by Retail Technology
The soft drinks giant is trialling the new digital assistant this summer with London-based cash & carry retailer Dhamecha#Morrisons
Morrisons fine tunes e-commerce strategy
Published 01.09.14 by Retail Technology
The supermarket chain has deployed a price intelligence solution to enable customers to upload and match their shopping list #Mulberry
Should retailers care about what music they play in-store?
Published 18.09.14 by Retail Technology
Music and branding specialist Rob Wood examines the impact of music on a retailers brand and customer relationship