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Articles tagged #FMCG

Found 7 matching articles.


Kenco builds on digital coupon campaign

Published 23.05.13 by Retail Technology
Coffee maker boosts product trial for ‘Millicano’ with web-based digital coupon campaign designed to build brand loyalty in a secure and controlled manner

T.M.Lewin signs up for cashback

Published 08.08.13 by Retail Technology
High Street clothing retailer becomes the latest brand to sign up to fast growing UK instore cashback programme
#United Biscuits

STUDY: United Biscuits saves with IT support

Published 29.10.13 by Retail Technology
Food manufacturer achieves annual cost savings of £25,000 with flexible new service desk to support and manage its fast moving IT-enabled business environment

Mobile coupons for Indonesia’s Hypermart

Published 17.07.14 by Retail Technology
Indonesian FMCG retailer is providing consumers with coupon acquisition and redemption via mobile loyalty programme

When AI and IoT meets FMCG

Published 11.04.18 by Retail Technology
AI and the Internet of Things are clearly influencing retail as a whole, but what effect can it have on FMCG in particular? Alison Martin, marketing and communications director at Kantar Worldpanel, provides the answers

Weetabix and HiPP upgrade analytics

Published 07.03.19 by Retail Technology
FMCG brands Weetabix and HiPP Organic are now using ecommerce analytics to help drive sales through retailer websites
#McCain Foods

McCain seeks analytics boost

Published 29.03.19 by Retail Technology
Global FMCG brand McCain Foods is implementing a new ecommerce analytics platform to boost online sales