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Embracing marketing mix modelling in the era of cookies deprecation
Date:
11.04.24
| Section:
Ask The Expert
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.
The Retail Media Revolution: How brands are unlocking new revenue streams
Date:
03.04.24
| Section:
Market Analysis
The retail industry has had a rough ride in the past few years. But startup growth specialist Daniel Groves agues that the advent of retail media networks will help them weather the storm
Greater insight for Currys
Date:
21.08.23
| Section:
News
Technology retailer Currys is implementing a new collaborative insights gateway solution
Waitrose gains greater insight
Date:
21.06.19
| Section:
News
Waitrose & Partners has extended its partnership with its established insight partner
WoolOvers gets greater insight with big data
Date:
10.04.17
| Section:
News
Global online knitwear retailer WoolOvers is building a new omnichannel customer marketing programme
Phones 4u goes competitive with market intelligence
Date:
23.07.14
| Section:
News
The mobile phone retailer is enhancing its competitive advantage with market analysis
Homebase signs up for TV marketing analytics
Date:
16.04.14
| Section:
News
New contract with gives retailer a new source of insight to drive reach and effectiveness through its television advertising campaigns
John Lewis reveals tech incubator mentors
Date:
14.04.14
| Section:
News
New joint JLAB retailer venture to provide backing for technologies that will influence the future of retail experiences and management
Going beyond Google Analytics
Date:
11.03.14
| Section:
Events News
Given the unabated growth of online retailing, one company has begun to challenge the dominant mid-market analytics provider, writes Glynn Davis of RetailInsider.com
Hobbycraft gathers customer feedback
Date:
21.02.14
| Section:
News
Europe's largest arts and crafts retailer partners to deliver a nationwide customer feedback programme in support of a training and recruitment drive
