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Tag Search

Embracing marketing mix modelling in the era of cookies deprecation

As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.

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NRF 2024: Tech challenges retailers to work smarter

Artificial intelligence, retail media and cloud migration top tech developments featured at annual US trade show

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Wickes improves performance marketing

Home improvement specialists Wickes has enhanced its performance marketing with a new partnership

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Silentnight announces marketing partnership

Sleep brand Silentnight has announced a new performance marketing partnership

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The Influencer ‘influence’

Using social media influencers has become a favoured marketing trend but it can be a double-edged sword for retailers says Sara Nix, Business Management Director at PFS

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RaiaDrogasil deploys marketing technology

Latin American drugstore chain RaiaDrogasil is deploying location-based marketing technology across its 2,500 Brazilian stores

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Waitrose launches Pinterest campaign

Supermarket Waitrose has launched a new campaign on social media platform Pinterest showcasing its colourful variety in food choices for this year’s summer dishes

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OPI polishes up on marketing

Nail care retailer OPI – part of the Wella Company – has selected a new marketing automaton platform for behavioural trigger campaigns

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Doves Farm Foods gets personal

Specialist Miller and baker Doves Farm Foods has selected a new marketing automation platform to improve personalisation

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Woolworths signs up to marketing platform

Australia’s largest retailer, Woolworths is using a new digital marketing platform to support personalised real-time marketing

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