Tag Search
Embracing marketing mix modelling in the era of cookies deprecation
Date:
11.04.24
| Section:
Ask The Expert
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.
NRF 2024: Tech challenges retailers to work smarter
Date:
25.01.24
| Section:
Events News
Artificial intelligence, retail media and cloud migration top tech developments featured at annual US trade show
Wickes improves performance marketing
Date:
15.01.24
| Section:
News
Home improvement specialists Wickes has enhanced its performance marketing with a new partnership
Silentnight announces marketing partnership
Date:
27.09.23
| Section:
News
Sleep brand Silentnight has announced a new performance marketing partnership
The Influencer ‘influence’
Date:
31.03.23
| Section:
News
Using social media influencers has become a favoured marketing trend but it can be a double-edged sword for retailers says Sara Nix, Business Management Director at PFS
RaiaDrogasil deploys marketing technology
Date:
25.10.22
| Section:
News
Latin American drugstore chain RaiaDrogasil is deploying location-based marketing technology across its 2,500 Brazilian stores
Waitrose launches Pinterest campaign
Date:
19.08.22
| Section:
News
Supermarket Waitrose has launched a new campaign on social media platform Pinterest showcasing its colourful variety in food choices for this year’s summer dishes
OPI polishes up on marketing
Date:
27.08.21
| Section:
News
Nail care retailer OPI – part of the Wella Company – has selected a new marketing automaton platform for behavioural trigger campaigns
Doves Farm Foods gets personal
Date:
28.07.21
| Section:
News
Specialist Miller and baker Doves Farm Foods has selected a new marketing automation platform to improve personalisation
Woolworths signs up to marketing platform
Date:
11.11.20
| Section:
News
Australia’s largest retailer, Woolworths is using a new digital marketing platform to support personalised real-time marketing