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Email measurement explained

Date: 22.11.21 | Section: Ask The Expert
Sam Holding, Head of International at SparkPost, looks at how email measurement metrics can yield fascinating and useful insights about your customers

Ted Baker transforms email marketing

Date: 18.01.19 | Section: News
Fashion brand and retailer Ted Baker is enhancing its customer engagement with live, automated and personalised email marketing content

Toolstation builds up omnichannel

Date: 17.09.18 | Section: News
Tool retailer Toolstation has enhanced its omnichannel offering with personalised direct mail

B&Q pilots ‘kinetic’ email campaign

Date: 24.07.14 | Section: News
The home improvement giant hopes to boost customer engagement on emails through more immersive mobile user experiences

SURVEY: UK retail delivers poor Twitter customer service

Date: 09.07.14 | Section: News
New research found that email was a more effective customer service channel than social media for top UK retailers

SMEs unhappy with web presence but fail to invest

Date: 15.04.14 | Section: News
Research undertaken at a recent business event reveals some contradictory attitudes to online marketing among small to midsized enterprises

ACHICA embraces personalisation technology

Date: 07.04.14 | Section: News
Global luxury members-only online retailer selects new personalisation software to focus on customer retention and product discovery

John Lewis and Waitrose move to cloud with Google

Date: 04.04.14 | Section: News
Partnership retailer adopts cloud collaboration tools to digitally transform business, improve the customer journey and save running costs

Asos enhances delivery services

Date: 03.03.14 | Section: News
Online fashion giant works with fulfilment partner to use communications and tracking technologies to offer customers more flexible delivery options

La Redoute achieves near-perfect inbox placement

Date: 27.02.14 | Section: News
French-based retailer significantly improves customer engagement and marketing campaign performance by working with email intelligence platform provider