Tag Search

Embracing marketing mix modelling in the era of cookies deprecation

Date: 11.04.24 | Section: Ask The Expert

As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.

Survey: millenials want an omnichannel brand experience

Date: 16.07.14 | Section: News

A recent study revealed that 60% of millenials surveyed expect a consistent experience whether online, in-store or on the phone

Asos enhances delivery services

Date: 03.03.14 | Section: News

Online fashion giant works with fulfilment partner to use communications and tracking technologies to offer customers more flexible delivery options

Accurate inventory tracking benefits M&S

Date: 18.02.14 | Section: News

UK retailer reports on achieving 100% item-level RFID adoption to enhance supply chain efficiency, increase product availability and drive sales growth

Wolky footwear brand adopts RFID source tagging

Date: 10.01.14 | Section: News

Dutch manufacturer adds radio frequency accuracy and visibility to improve supply chain management and efficiency, as well as customer service

RFID solves Vente-privees tracking needs

Date: 05.11.13 | Section: News

Flash sales online retailer selects versatility, speed and efficiency of wireless tracking technology offers tracking solution for increasingly complex sales circuit