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Next-generation affiliate specialists consolidate to focus on performance-based online marketing<!--break-->  

Next-generation affiliate specialists consolidate to focus on performance-based online marketing<!--break-->

 

Media firm, Axel Springer and advertising company, Swiss PubliGroupe have brought their majority shareholding in Digital Window, the UK affiliate marketing specialist, into their common subsidiary company, zanox.

 

With annual revenues of approximately €323 million (£275m) and substantial growth in 2009, the group comprising zanox, Digital Window and buy.at lies well ahead of its competitors in Europe, according to the companies.

 

Philipp Justus, chief executive of zanox, said: "With Digital Window, the zanox group becomes the largest company for performance-based online marketing in the UK. Combined with our leading position in Continental Europe, we are now also the leading performance marketing network at European level. As a result, we offer our advertisers even greater reach, as well as direct access to all European markets. Our publishers benefit from new and attractive programmes."

 

Consolidating network customers for scale

 

They added that the strength of the group’s market position was also demonstrated by the scale of its advertiser network. The merger with Affiliate Window and buy.at adds a further 1,300 international customers to the total of over 2,000 advertising customers of zanox.

 

Within the framework of the merger, market presences will be arranged according to geographical responsibilities, with client accounts transferred into the strongest respective division of the network. In Continental Europe, the zanox brand will remain in overall lead including the Scandinavian and Dutch customer base of buy.at. The group's future presence in the UK will work exclusively under Affiliate Window and buy.at. Therefore, in the future, zanox's UK client base will be served by Affiliate Window.

 

"Aside from the ability to share publishers and advertisers with this extended reach, we now have the opportunity to pool technical resources for joint development projects ensuring we can drive innovation at an even faster pace, ultimately creating new opportunities to add value and generate revenue," said Kevin Brown, Digital Window chief executive.