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Cover

The Winter 2014 cover


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Morrisons drives online shopping with cashback rewards data

The supermarket chain is harnessing rewards platform member data to acquire new online food delivery customers

Spar wholesaler standardises IT systems

UK-based wholesaler James Hall & Co has merged three IT infrastructures into one for better customer service

Improved online product discovery at Urban Decay

The L’Oreal cosmetics brand is matching shoppers and products more precisely on its website with the help of merchandising data

June saw an increase in failed deliveries by UK couriers

The number of attempted – or carded – deliveries by UK couriers in June was more than double that of the previous month, according to new research

Etam Group deploys PLM software

French ready to wear giant uses product lifecycle management (PLM) to reduce time to market

B&Q pilots ‘kinetic’ email campaign

The home improvement giant hopes to boost customer engagement on emails through more immersive mobile user experiences

Phones 4u goes competitive with market intelligence

Phones 4u goes competitive with market intelligence

The mobile phone retailer is enhancing its competitive advantage with market analysis
Survey: online browsing supports the high street

Survey: online browsing supports the high street

Recent research has shown that customers shopping on the high street are often spurred on by the web
RFID-based inventory intelligence for Zara

RFID-based inventory intelligence for Zara

Radio frequency allows retail giant Inditex, home of Zara, to track items from warehouse to check-out
Why retailers shouldn't fear powerful customers

Why retailers shouldn't fear powerful customers

Tom Whitney discusses what retailers can do to embrace the age of the ‘powerful customer’
Shoplifting and employee theft top Irish retail concerns

Shoplifting and employee theft top Irish retail concerns

The first iteration of the Irish Retail Fraud survey showed that Irish retailers are most hit by shoplifting, employee theft and by fraudulent credit card use. Monica Heck reports.
Argos replaces catalogues with digital media

Argos replaces catalogues with digital media

The multichannel retailer has deployed an interactive in-store solution, based on digital signage technology, to make its in-store environment more dynamic
Carrefour makes its marketing more effective

Carrefour makes its marketing more effective

The advertising arm of the Carrefour group has consolidated data from disparate sources to focus its ad investment
Facebook tests a new ‘buy’ button

Facebook tests a new ‘buy’ button

The social media platform discreetly announced it is testing “a new way for people to discover and buy products on Facebook