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Cover

The Winter 2014 cover


Etam Group deploys PLM software

French ready to wear giant uses product lifecycle management (PLM) to reduce time to market

B&Q pilots ‘kinetic’ email campaign

The home improvement giant hopes to boost customer engagement on emails through more immersive mobile user experiences

Phones 4u goes competitive with market intelligence

The mobile phone retailer is enhancing its competitive advantage with market analysis

Survey: online browsing supports the high street

Recent research has shown that customers shopping on the high street are often spurred on by the web

RFID-based inventory intelligence for Zara

Radio frequency allows retail giant Inditex, home of Zara, to track items from warehouse to check-out

Why retailers shouldn't fear powerful customers

Tom Whitney discusses what retailers can do to embrace the age of the ‘powerful customer’

Shoplifting and employee theft top Irish retail concerns

Shoplifting and employee theft top Irish retail concerns

The first iteration of the Irish Retail Fraud survey showed that Irish retailers are most hit by shoplifting, employee theft and by fraudulent credit card use. Monica Heck reports.
Argos replaces catalogues with digital media

Argos replaces catalogues with digital media

The multichannel retailer has deployed an interactive in-store solution, based on digital signage technology, to make its in-store environment more dynamic
Carrefour makes its marketing more effective

Carrefour makes its marketing more effective

The advertising arm of the Carrefour group has consolidated data from disparate sources to focus its ad investment
Facebook tests a new ‘buy’ button

Facebook tests a new ‘buy’ button

The social media platform discreetly announced it is testing “a new way for people to discover and buy products on Facebook
eBay and Argos extend ‘click & collect’ partnership

eBay and Argos extend ‘click & collect’ partnership

The partnership was announced last Autumn and has expanded from 50 to 80,000 eBay sellers
Mobile coupons for Indonesia’s Hypermart

Mobile coupons for Indonesia’s Hypermart

Indonesian FMCG retailer is providing consumers with coupon acquisition and redemption via mobile loyalty programme
French online retailers use BI to support growth

French online retailers use BI to support growth

The online women’s intimate apparel and men’s fashion retailer are both banking on big data to strengthen their online e-commerce presence
Survey: millenials want an omnichannel brand experience

Survey: millenials want an omnichannel brand experience

A recent study revealed that 60% of millenials surveyed expect a consistent experience whether online, in-store or on the phone