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Retail Technology, Retail technology News

Olympics 2012 store gets interactive

Friday July 23 2010

eCommera will deploy Responsys Interact Suite to drive traffic and revenue for customers including the London Olympics 2012 store

eCommera will deploy Responsys Interact Suite to drive traffic and revenue for customers including the London Olympics 2012 store

 

Responsys, an on-demand email and cross-channel marketing solutions provider, has partnered with eCommera, an e-commerce technology and services company.

 

The e-commerce vendor will use Responsys Interact Suite to enhance the online trading performance of its customers to deliver advanced cross-channel marketing campaigns. The first eCommera customer to use Responsys will be the online store of the London 2012 Olympics.

 

It will use the innovative suite of solutions within the Responsys Interact Suite including Interact Program] for programme design and automation, Interact Insight for marketing reporting and analytics, and Interact Connect for data transfer and automation.

 

In addition, it said Responsys’ integration with other marketing solutions in eCommera’s partner ecosystem, including web analytics and social commerce technologies, will enable the company to deliver more personalised messages, as well as customer reviews and ratings for an improved online experience.

 

Integrated marketing ecosystem

 

The partnership with Responsys will allow eCommera to deliver highly relevant and triggered cross-channel marketing messages needed to support the online merchandise sales targets of its customers, it added.

 

Debbie Bond, director of the London 2012 Shop at eCommera, said: “We are delighted that one of the world’s leading cross-channel marketing providers has taken the decision to partner with us. Our focus is always on helping our customers deliver the most dynamic trading experiences and it is testament to the quality of Responsys Interact Suite that we have selected it as the cross-channel marketing platform for our clients.”

 

Simon Robinson, Responsys marketing and alliances director in Europe, Middle East and Africa, said: “We are confident that the combination of our respective capabilities will deliver best-in-class online trading experiences for eCommera’s customers.”