Update optimises rich media experiences for mobile, integrates creative suite and Omniture Technology

Update optimises rich media experiences for mobile, integrates creative suite and Omniture Technology

Adobe this week announced a major update to Adobe Scene7, the hosted cross-media publishing platform, providing expanded offerings for optimising rich mobile experiences and data-driven dynamic banners.

In addition, the Adobe Scene7 platform now provides end-to-end video publishing capabilities for mobile devices and multiple screens, designed to enable non-technical users to deliver video to all customer touchpoints.

Heavier product integration

The update also integrates with Adobe Creative Suite 5, to streamline workflows and with Adobe SiteCatalyst and Adobe Test&Target, powered by another Adobe acquisition, Omniture, to automate website analytics and optimisation. Lastly, the update includes a solution accelerator kit to simplify the development of web-to-print applications.

“With the rapid expansion of the mobile channel, marketers are faced with an additional medium for which they need to interact and engage with their customers,” said Sheila Dahlgren, Adobe senior director of product marketing.

“However, many marketers may not have access to additional resources required to develop and publish unique content to multiple marketing channels. These latest enhancements for producing rich, dynamic content once and publishing it easily across different devices and screens, along with the new analytics and optimisation integrations that are now part of the Adobe Scene7 platform, help marketers and ecommerce leaders leverage rich media much more efficiently and greatly reduce the cost of content delivery.”

Producing and managing content

“The ability to access the Adobe Online Marketing Suite, powered by Omniture, within Adobe Scene7, serves to further Adobe’s mission to provide our customers with a more complete solution for creating, managing and optimising dynamic content, while also measuring and personalising online campaigns,” Dahlgren added.

“The Adobe Scene7 platform has been an invaluable resource for us in delivering rich experiences to our consumers,” said Neal Preece, e-commerce director for UK online and home shopping retailer, Shop Direct. “The new end-to-end publishing workflow has enabled us to serve video into our mobile applications to further extend our rich experiences and engage our customers wherever they shop.”

The Adobe Scene7 platform update will be available in early October 2010 in six languages: English, French, German, Italian, Japanese and Spanish.