Mobile specialist delivers recipe texting service to retail giant Mobile agency, InfoMedia Services, has announced it has been chosen by Tesco Real Food to deliver and launch a mobile version of the popular ‘Find a Recipe’ facility on the tesco.com/food website.
Mobile specialist delivers recipe texting service to retail giant
Mobile agency, InfoMedia Services, has announced it has been chosen by Tesco Real Food to deliver and launch a mobile version of the popular ‘Find a Recipe’ facility on the tesco.com/food website.
InfoMedia will deliver both a mobile internet site that allows text input and a shortcode-based SMS facility that will enable users to simply text “cook” plus an ingredient to 83726 (‘Tesco’ on an alphanumeric keypad) – i.e. “cook lamb” – and get a link to the recipe ideas from the mobile WAP site sent straight to their phone.
Extending brand value
Megan Powell, Real Food marketing manager, explained: “The service is designed to bring recipes and inspiration to customers who are trying to decide what to cook. The option of either mobile internet or text means that anyone with a mobile can now get access to great recipes wherever they are.”
Michael Tomlins, InfoMedia Services managing director, said: “We are really excited about this extension of our work with Tesco and Tesco Mobile. This service encompasses all mobile owners and this strategy of opening up website functionality to everyone means Tesco Real Food can get maximum ROI [return on investment].”
