Click here
Click here
Retail Technology, Retail technology News

Barclaycard customers can cash in online

Friday December 10 2010

Launch of new Freedom eStore extends appeal on credit card loyalty scheme with 5% reward money on every purchase

Launch of new Freedom eStore extends appeal on credit card loyalty scheme with 5% reward money on every purchase


Barclaycard Freedom, the UK card issuer’s rewards scheme, has announced the launch of its eStore, to reward customers as they shop online.


The site, which can be accessed through mybarclaycard, will give eligible Barclaycard holders the opportunity to earn reward money from online purchases. 


Reward money can be earned at approximately 80 online retail outlets across the UK, including brands such as Currys, Comet and HMV, as well as over 20,000 other participating retailers. And the reward money is recorded in pounds and pence, with no vouchers or coupons to save and no points to calculate.


To launch the site, Barclaycard Freedom will be offering 5% reward money on the first 40,000 purchases in the eStore until 5 January, after which shoppers can continue to enjoy 1% reward money on every purchase made.


Spend and earn proposition online


Commenting on the launch of the new eStore, Sarah Alspach of Barclaycard Freedom said: “Shopping online is now the norm for most consumers, not least because of the fantastic savings that can be made. Barclaycard Freedom eStore is a unique way of earning reward money while shopping online. The 5% promotion will enable our cardholders to strengthen their reward money balance and treat themselves in the New Year. Earn and spend coalition partners can be found at”


The Barclaycard Freedom eStore has been developed in partnership with Affiliate Window, the performance marketing network.


David Hall, partnerships director at Affiliate Window, said: “The Barclaycard proposition demonstrates how significant performance marketing has become to ecommerce. Customers use their Barclaycard to pay for online purchases, making the Barclaycard Freedom eStore a natural first step in their search for retailers and products. Consumers get better value purchases and retailers gain a new customer acquisition channel through the partnership with Affiliate Window.”