Oversees customers can now view savings at a glance with new automated solution

Oversees customers can now view savings at a glance with new automated solution

Ask Electronics, a multichannel electrical retailer, has selected Microsoft technology based retail solutions provider, K3 Retail, to provide it with an automated solution that will inform customers visiting the UK about the amount of money that they have saved by purchasing ‘Tax Free’ goods.

The solution, implemented in partnership with Premier Tax Free, specialists in tax free shopping, can detect when a credit card is registered outside of the EU and triggers the electronic point of sale (EPoS) to produce a refund form highlighting the amount of VAT the customer has saved allowing the customer to claim their refund at the airport.

Timely functionality to drive sales

Sudhir Patel, director of ASK Electronics, said: “We felt we needed an automated system in place that would improve the shopping experience for our customers. Previously when tourists purchased goods from the store, the amount saved on tax was handwritten on their receipt by a member of staff after the transaction had been made. With the new system, the EPoS automatically triggers a VAT claim form to be produced highlighting the VAT the customer is entitled to receive when returning to the airport.”

Patel added: “With the Olympic games fast approaching, we anticipate an increase in tourists visiting our stores to purchase electrical goods. It is vital we have systems in place that will cope with increased transactions and inform customers better.”