Social networking platform has chosen to provide global online community with streamlined payments process

Social networking platform has chosen to provide global online community with streamlined payments process

Badoo, the world’s largest social network for meeting new people locally, recently revealed it has adopted a single-click payment system from e-commerce payments provider, Ayden.

The provider said its system will enable Badoo to streamline payment processes for its large and diverse online global community.

Badoo was launched in 2006 by a small international group of young programmers and tech entrepreneurs.

Their vision was to use the most advanced technologies available to create an elegantly modern, fast and easy way for people to meet new people in their area – and have fun doing it. The scope would be global, but adapted to local needs.

Minimise compliance, maximise conversion

Badoo needed an online payment specialist that could match its global ambitions, with flexibility to adapt to specific requirements of local markets and functionality to handle multiple banking channels.

“As a mobile and web-based technology company, Badoo has combined effective social networking and advanced web 2.0 technologies to create the world’s largest social dating network that transcends local, national and international boundaries,” explained Bart Swanson, Badoo chief operating officer.

“By utilising cutting-edge technology such as Adyen’s simple, single-click payment platform, Badoo continues to innovate the traditional online dating market into a more integrated social experience.”

Adyen operates a hosted redirect-based payment page that means it takes full responsibility for Payment Card Industry (PCI) compliance. At the same time the service enables merchants to retain complete control over the look and feel of payment pages, enabling maximum conversion.