Downloadbuyer.com to use new arvato RED service as e-distribution platform for Microsoft Windows 7 and Office 2010 software
Downloadbuyer.com to use new arvato RED service as e-distribution platform for Microsoft Windows 7 and Office 2010 software
Online software superstore, Downloadbuyer.com has become the first UK customer to sign up to the new arvato Retail Electronic Distribution (RED) software e-distribution platform from the media and communications services division of arvato Bertelsmann, arvato digital services.
As one of only two authorised Microsoft e-distributors in Europe, arvato gives Downloadbuyer.com the ability to offer customers the full range of Microsoft Windows and Office products in download form.
The arvato RED distribution platform is designed to provide online retailing with a unified interface between content providers (such as software manufacturers) and online stores. Manufacturers enlist their product once to the RED Cloud-based distribution platform to make it immediately available through online shops to millions of consumers.
Expanding software sales opportunity
The advantage for retailers, according to the company, is that they can now stock electronically distributed products from any software publisher they choose without having to sign up with each one individually or build their own systems to manage the downloads.
“This solution gives for the first time online retailers like ourselves a truly level playing field with which to compete with the major brand leaders,” said Jon Silvera, managing director at Downloadbuyer.com. “The system was extremely quick and easy to implement thanks in no small measure to the friendly, enthusiastic approach and professional dedication of the arvato team.”
“Downloadbuyer.com was looking for a solution for selling Microsoft products as downloads as Microsoft is one of the best-selling publishers in the software category,” said Hans Ulrich Elsner, arvato’s director ESD EMEA. “They chose arvato RED because it is the only available solution which fully integrates into existing online shopping environments without the need for a separate white label or a similar sub-par solution.”
