H. Samuel and Earnest Jones trial predictive analytics software to boost business performance   Signet, the worldÂ’s largest specialty jewellery retailer, has invested in business testing software from retail specialist Applied Predictive Technologies (APT).  

H. Samuel and Earnest Jones trial predictive analytics software to boost business performance

Signet, the world’s largest specialty jewellery retailer, has invested in business testing software from retail specialist Applied Predictive Technologies (APT).

The group will implement APT’s Test & Learn system throughout its H. Samuel and Ernest Jones UK chains.

APT’s Test & Learn software helps companies trial and adapt major business investments — such as new products, marketing promotions, new stores and store refits — before rolling them out.

Pilot provides taste of success

Signet’s investment in Test & Learn follows an extensive pilot in which the company used the software to trial multiple trading and operational initiatives. Based on the success of this pilot, the group has now signed a three-year contract to implement the software provider's Test and Learn for Sites and Market Basket Analyser products across its UK brands.

It will use it to test further marketing initiatives, capital investments such as changes to stores, and operational matters such as staffing costs. Test & Learn will also provide new insights into shopping behaviour and analysis of potential promotional schemes.

Ken Pratt, chief financial officer of Signet UK, commented: “Working with APT on the pilot project has shown that we can have greater confidence in the outcomes of our business trials. In rolling out Test & Learn across our UK brands, we expect it to meaningfully change the way we test and implement major new initiatives.”

APT also cites Boots, Starbucks, Subway and InterContinental Hotels as its customers.