Mothercare and Early Learning Centre brand invests further in EAS tagging technology to safeguard merchandise in its stores

Mothercare and Early Learning Centre brand invests further in EAS tagging technology to safeguard merchandise in its stores

UK retailer of parenting and children’s products, Mothercare and the Early Learning Centre (ELC) Group, has signed an agreement to extend an electronic article surveillance (EAS) programme with Shopguard Systems UK.

Shopguard will continue to supply, install and maintain the EAS tagging solutions in more than three hundred and seventy Mothercare and ELC stores across the UK.

Extended shrinkage and profit protection

The tagging solution for the Mothercare and ELC group of stores uses the likes of the new Shopguard Twilight System, a Perspex gate scheme with colour option LED illumination, as well as tagging and deactivation solutions and merchandising alarms.

These products and Shopguard’service will help to reduce shrinkage and ultimately protect Mothercare/ELC profits in the future.

Mark Ricketts, profit protection manager for Mothercare and ELC, said: “We are delighted to be working with such a knowledgeable and professional team. The close working relationship has already produced benefits for both sides including a bespoke design for Mothercare and ELC format and a new style wrap for high value boxed products and an innovative recycling programme for serviceable equipment.”