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Retail Technology, Retail technology News

Kaleidoscope appoints search marketing partner

Thursday June 23 2011

Guava to draw on retail experience to deliver maximum SEO visibility while increasing online revenues

Women’s online and catalogue fashion retailer Kaleidoscope has appointed integrated digital marketing agency, Guava, to provide ongoing search engine optimisation (SEO) services aimed at increasing online sales revenues. 

In the competitive women’s wear sector, Guava has been tasked with helping Kaleidoscope, which is part of Freemans Grattan Holdings, to create maximum visibility across its entire online key-phrase portfolio, while achieving high ranking across the results pages of all the main search engines.

Building up online profile

With experience working with retail brands such as Argos, Homebase, The Range and Laura Ashley, Guava said it would be providing a comprehensive SEO campaign encompassing technical consultancy and copywriting to help increase Kaleidoscope’s online profile.

Seb Villien, Kaleidoscope e-commerce manager, commented: “The dynamic and fast moving nature of our business creates certain digital marketing challenges that need to be understood by any search marketing partner we work with.

“I believe that Guava has the requisite experience and approach to take our business forward and ensure that we reach the targets laid out for the year.”

Tagged as: Kaleidoscope | fashion | online | digital | marketing | search | SEO | campaign | Guava