FusePump-powered affiliate hub makes online product marketing simple and profitable for travel operator and partners

FusePump-powered affiliate hub makes online product marketing simple and profitable for travel operator and partners

Thomas Cook has launched a new affiliate hub with FusePump to drive performance across the affiliate channel and increase online sales.

The hub is designed to provide a user-friendly portal where Thomas Cook's online network of publishers can access the latest information on its products, pricing and availability.

The hub will be made available to all Thomas Cook's affiliate partners. It provides access to FusePump's suite of online marketing tools including FeedCreator, AdCreator and WidgetCreator, as well as a set of 'How To' guides. These tools are aimed at simplifying the creation of product feeds, advertising units, and widgets for publishers, while providing Thomas Cook with greater control over its affiliate partner programme.

Building strategic relationships

"The affiliate channel is an important element within the marketing mix," says Sophie Stoner, Thomas Cook UK online partner marketing manager. "We are using FusePump's technology and expertise to build much closer strategic relationships with our affiliates, the aim being to drive significant increases in conversion rates, eCPC [effective cost-per-click] and sales."

"We have been working with Thomas Cook since 2009 and are delighted to be expanding this successful relationship," added Lee Brignell-Cash FusePump, co-founder and chief operating officer. "Conventional online marketing tools can be hard to find, difficult to use and often based on inaccurate product information. We make the process simple for both our clients and their affiliates, providing them with all the information, functionality and business intelligence they need to market their products online and increase sales."