UK electronics retailer launches personalised product recommendations across its e-commerce group sites
UK electronics retailer launches personalised product recommendations across its e-commerce group sites
RichRelevance, a provider of dynamic e-commerce personalisation for the world’s largest retailers, has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites.
Shoppers on these sites are now offered a variety of recommendation types based on shopping behaviour, which adjust in real time to highlight the most relevant products. Dixons expects to increase online revenue by improving conversion rates and strengthening customer relationships through the integration of RichRelevance’s technology.
Using RichRelevance’s technology, Dixons will be able to provide customers with a individualised experience based on the preferences and personal attributes each shopper has shared, the data the merchant holds on relationships between products or product categories and the behavioural patterns of similar shoppers.
Connecting with consumers on a deeper level
The result is a more engaging and useful shopping experience for the consumer and greater revenue opportunities for the merchant, according to the provider.
“Delivering a personalised shopping experience across multiple customer touchpoints will give us the opportunity to better understand and engage with our customers and provide them with more meaningful product suggestions,” said Andy Barratt, head of online marketing at Dixons. “RichRelevance offers an unmatched combination of technical innovation and retail industry expertise that we expect will help us significantly increase customer engagement and online sales.”
Dixons elected to introduce personalisation initially across the company’s websites, with plans for additional implementations across other customer touchpoints such as email. The company plans to offer shoppers a seamless personalised experience across multiple channels using RichRelevance’s enRICH Personalisation Engine, which facilitates competition among 60 independent recommendation strategies to deliver the most relevant experience. All recommendations include an explicit message about why a product is being suggested, framed in a way that is designed to resonate with the consumer.
