Online retailer migrates from open source platform to to support rapid growth

Online retailer migrates from open source platform to to support rapid growth

Isaay.com, a curator of fashion brand name and designer merchandise, has re-launched its online store, www.isaay.com, on the Demandware Commerce platform.

Upon replacing its legacy open source platform with Demandware, Isaay.com has measured a 200% increase in conversion, which the company attributes to its new platform.

Isaay.com originally launched its e-commerce operations on an open source platform with the intent of building out three different sites, but after a year in development, it was only able to launch one site due to the limitations of the platform. The company realised that its open source platform wasn’t capable of supporting its growth plans and began to search for a new platform that could scale. Other critical requirements included the ability to provide personalized shopping experiences for customers based on geography or key word searches, a central environment for easily managing all merchandising functionality across sites, and international selling capabilities.

On-demand model provides flexibility

Demandware’s entry-level pricing model allowed Isaay.com the opportunity to work with the same platform used by some of the world’s top brands for a price they could afford.

“We no longer have to settle for the lesser, inexpensive solution that we know would have to be replaced as our business grows,” said Gary Shar, chief executive and founder of Isaay.com. “If we want to give our customers premium service, we need premium functionality to do so.”

Since launching its new site in July, Isaay.com has realized significant results including increases of 100% in daily traffic, 200% in conversion rate, 400% in page views, and 25% in time spent on the site. In addition to an overall increase in sales, the site also recorded a 30% decrease in bounce rates.

Isaay.com worked with Demandware Solution Partners, Fluid on the high-impact site redesign and Precision Design, on design and implementation, which took six months to complete. According to Shar, “Our partners bent over backwards and called in all their top-level people to get our site up quickly without cutting any corners.”

Future plans for Isaay.com include the addition of a mobile commerce site using Demandware’s mobile application. The unified environment between mobile storefront and e-commerce website will provide Isaay.com customers with a consistent, cohesive shopping experience, the vendor added.