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Retail Technology, Retail technology News

Astley Clarke gets personal

Friday December 2 2011

Luxury jeweller implements personalisation technology from PredictiveIntent

Luxury jeweller implements personalisation technology from PredictiveIntent

 

Online designer jeweller Astley Clarke has implemented personalised merchandising and onsite search technology from PredictiveIntent to boost the online purchasing experience while reducing the need for manual merchandising.

 

The online store, managed by Astley Clarke IT and web manager Dan Coleman, uses PredictiveIntent’s PersonalMerchant for Magento extension to connect Astley Clarke’s Magento Enterprise e-commerce platform to its cloud-hosted personalisation framework. The vendor reported that total implementation, including the configuration of unique logic created around Astley Clarke’s product catalogue and visitor behaviour, took only three weeks.

 

Simplifying complex customisation process

 

Coleman said: “Serving relevant recommendations to customers are a particular challenge when dealing with a product as personal as jewellery and the number of integration points required to deliver personalisation effectively means it is typically time consuming and costly project to implement. By combining comprehensive logic capabilities, search enhancements and a deployment that is as simple as installing and configuring a Magento extension, PredictiveIntent provides an ideal personalisation platform for Astley Clarke.”

 

Astley Clarke is also using PersonalSearch, PredictiveIntent’s new onsite search technology, which uses enterprise level search-based algorithms that look at the search terms used and then skews the results by what is known about the visitor and their preferences.