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Retail Technology, Retail technology News

NCR launches order-tracking food service printer

Sunday January 24 2010

New NCR RealPOS receipt label printer is designed to help food service operators lower costs and improve customer service   NCR Corporation has announced a more efficient way for food service operators to track consumer orders, with the new NCR RealPOS Receipt Label Printer.  

New NCR RealPOS receipt label printer is designed to help food service operators lower costs and improve customer service

 

NCR Corporation has announced a more efficient way for food service operators to track consumer orders, with the new NCR RealPOS Receipt Label Printer.

 

The vendor said its new printing solution could help food service operators, such as takeaway and drivethrough outlets, to identify and track orders up to 30% faster than traditional methods, such as grease pencils.

 

The new printer uses NCR’s food-safe ‘Receipt on Label’ thermal paper, featuring zoned adhesive technology. With this technology, an optical sensor advances the paper roll to the proper point, ensuring that it never cuts through adhesive. This capability, it added, can dramatically reduce paper jams and wasted paper helping to also increase staff productivity.

 

Based on a sample NCR business impact model, the solution could save operators more than £1,400 a year per site through reduced material costs. Additionally, in one year 7,300 more orders could be completed with higher accuracy and throughput, resulting in £19,000 in extra revenue.

 

Targeting errors and service in fast-moving environment

 

Food service operators report that up to 15% of orders have errors, resulting in waste, increased costs and dissatisfied customers. This trend is compounded as operators expand their menus, grow their takeaway businesses and provide more choices for consumers in order to stay competitive. The new NCR printer provides a means for these companies to track custom, takeaway and drivethrough orders. This capability can improve customer satisfaction, enhance accuracy and reduce fulfilment time by clearly identifying and labelling orders in one step, while simultaneously reducing waste, according to NCR.

 

“As food service providers deliver more options and order complexity increases, it is vital that these companies continue to maintain a high level of customer satisfaction,” said John Saccomanno, NCR Corporation industry marketing director. “The NCR RealPOS Receipt Label solution can generate significant return-on-investment for quick service restaurants, creating substantial value for the food service industry.”

 

Based on the NCR RealPOS 7198 printer platform, the NCR RealPOS Receipt Label Printer has been designed to integrate into a facility’s existing technology infrastructure and can also be used as a standard, single-sided receipt (non-label) printer. The printer can also be configured for 80mm and 58mm sized labels, which are suitable for narrow-width beverage cups used for coffee and other drinks.