E-tailer reaps the rewards of hosted business management systems

E-tailer reaps the rewards of hosted business management systems

A number of independent e-commerce retailers are benefitting from a vendor partnership that offers a pay-as-you-go (PAYG) pricing structure for its e-commerce platform.

Strawberry Advantage clients can opt to pay a reduced set-up fee followed by a percentage of monthly transactions.

E-commerce software specialist BSC Solutions and web design agency Strawberry introduced the new pricing structure for its Strawberry Advantage platform having first formed a strategic alliance in 2008.

It now counts Hugh Rice Jewellers, Hull City Athletic Football Club, and Tony’s Textiles among its e-retail customers, as well as tyre supplier, Tyremen.

Putting money where mouth is

Phil Carlin, managing director of Tyremen, said: “We knew these guys were confident in their e-commerce abilities when they presented their pricing structure. They were willing to put their money where their mouths are and we liked that. Our site is complex in that it interrogates a lot of data from different sources to present a cohesive e-commerce solution online for our customers.

“Much of the data is unstructured and full of jargon. We knew that, for it to be successful, this data would have to be interpreted into a format that people could clearly understand if they were ever going to buy our tyres regularly online. This pricing structure suits us, as the incentive to make it work and make it work well is always there.

“BSC and Strawberry make a phenomenal team. They have worked together to do a sterling job for us and the site is generating good levels of profit. We are pleased to share this with them as they continually work closely with us to develop our site to make sure it remains leading edge.”