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Retail Technology, Retail technology News

Kuoni chooses affiliate marketer

Thursday December 22 2011

Affiliate Window wins luxury UK holiday company digital affiliate marketing account

Affiliate Window wins luxury UK holiday company digital affiliate marketing account

 

Specialist tour operator Kuoni has exclusively appointed leading performance network Affiliate Window for the launch of its affiliate programme.

 

Having previously worked with Commission Junction and Affiliate Future, Kuoni has consolidated its activity to focus on building relationships with publishers of all sizes and to incorporate performance marketing more heavily into its online multichannel strategy.

 

Technology platform proves differentiator

 

The decision to migrate Kuoni’s affiliate business solely to Affiliate Window was due to the new, intuitive technology platform and robust reporting facilities available, coupled with the network’s Publisher Services team, which includes a dedicated travel specialist whose focus will be on recruiting new, relevant affiliates onto the programme.

 

Mark Fleming, search engine optimisation and affiliate specialist for Kuoni, stated: “We have undertaken an extensive review of the Kuoni affiliate programme and investigated how we wish to take the campaign forward.

 

"Strategically, Affiliate Window was the best fit for our commercial goals and the methodology of how we plan to achieve them. Kuoni will be working more closely with affiliates in the future and ensuring our affiliate programme falls in line with our online multichannel approach.”