Specialist supplier creates instore music profile for high profile London retail location to extend brand association   PlayNetwork has created a unique audio in-store customer experience for legendary sunglass brand Ray-Ban at its Covent Garden flagship store.  

Specialist supplier creates instore music profile for high profile London retail location to extend brand association

PlayNetwork has created a unique audio in-store customer experience for legendary sunglass brand Ray-Ban at its Covent Garden flagship store.

Ray-Ban has a distinguished and long standing affiliation with music which is reflected by its current ‘Never Hide’ campaign as well as Ray-Ban Room sessions, which feature up and coming artists and ‘Backstage,’ recorded at the biggest summer festivals.

Supplier partnership helps maintain brand edge

This strategy is complemented by PlayNetwork’s relationships with record labels, ensuring the latest pre-releases grace Ray-Ban’s high-traffic London flagship.

The bespoke instore ‘heritage’ music profiles are designed to reflect Ray-Ban customers’ formative years so that the latest niche synthwave and electro-pop tracks are interspersed with songs by classic indie artists such as Joy Division and Oasis. Working closely with Ray-Ban’s creative agency, PlayNetwork discovered the brand enjoyed a passion for emerging independent acts, highlighted by the fact that many are played in store long before they appear on radio ‘A’ lists.

Updates to the profile are made monthly, not only for the latest tracks but also additions to the ‘heritage’ tracklisting.