Fashion retailer heads home with appointment of Spitalfields-based performance marketing provider
Fashion retailer heads home with appointment of Spitalfields-based performance marketing provider
AllSaints, a fast growing UK fashion retailer, has exclusively appointed online marketing network Affiliate Window for all performance marketing activity.
Working in partnership with online marketing agency Profero, the core focus for the AllSaints programme is to further expand the breadth of online publishers in the UK by identifying and engaging with key affiliates within the fashion vertical alongside relevant content and blogging sites.
New technology, consistent relations
Following its recent Webgains programme closure, the new provider said AllSaints’ objective is to take advantage of the new Affiliate Window interface and the network technology, while retaining the quality level of service from its existing account management team with sister network, buy.at.
“We’ve had a great year working with AllSaints and look forward to further expanding the relationship through Affiliate Window by building upon existing and new partnerships with publishers within the fashion sector,” said Gemma Smith, affiliate manager at Profero.
With worldwide delivery capabilities and free shipping on all UK orders, the AllSaints online shop sees strong levels of conversion with a high average order value. The programme has a large portfolio of banner creative and a regularly updated product feed to help increase affiliate promotional activity.
Support global expansion ambitions
Affiliate Window said the further global expansion plans for the fellow Spitalfields-based AllSaints brand will see the East London-based marketing firm exploit its cross-territory capabilities to develop strategic plans for targeted affiliate recruitment and customer acquisition and retention.
“The opportunity to be represented by a network that will ensure AllSaints benefits from market-leading technology within the affiliate channel was a huge factor in committing to this partnership with Affiliate Window. We have been eagerly anticipating this launch and look forward to forging a successful relationship moving forward,” stated James Wintle, head of e-commerce for AllSaints.
