Shopping feed software drives traffic to furniture and home accessories website

Online furniture and home accessories retailer, Our World of Interiors, has selected Comparison Shopping Engine (CSE) software to drive its online sales. 

Using the Comparison Shopping Engine (CSE) software from e-commerce platform provider ChannelAdvisor, World of Interiors has experienced a significant boost in online sales within just four weeks.

The UK retailer chose to extend its e-commerce efforts to comparison shopping engines in order to drive traffic to its website, increase sales and boost brand awareness. With no previous experience on this channel, World of Interiors now lists its products on Google, NexTag, Pricerunner, Shopzilla and Shopping.com.

Rapid implementation for fast results

World of Interiors also used ChannelAdvisor’s Launch Plus service offering, which the vendor said accelerated the launch process, reduced the initial workload and implemented industry best practices to ensure its CSE performance was properly optimised.

“Between ChannelAdvisor’s user-friendly interface and the efforts of the launch team, we were able to expand to comparison shopping engines quickly and seamlessly,” commented Adnan Afzal, Our World of Interiors director. “We have seen a positive impact on our bottom line in a short space of time and are looking forward to continued success.”

The online retailer can now manage its feeds, optimise data and view reports to monitor performance from the one ChannelAdvisor platform.