Extends inventory to customers of e-commerce provider to support new revenue growth and customer acquisition

Extends inventory to customers of e-commerce provider to support new revenue growth and customer acquisition

Online French fashion and home retailer La Redoute will soon be making support for its marketplace available to all ChannelAdvisor customers that have inventory in the e-commerce provider’s Marketplaces service.

La Redoute Having launched its marketplace at the end of 2010, La Redoute is partnering with ChannelAdvisor for its focus on supporting third-party marketplaces.

“Its strong reputation and e-commerce experience as a leading platform provider were the main reasons we chose ChannelAdvisor as a partner,” commented Jeremy Pallot, head of the marketplace seller team at Le Redoute.

Providing new route to market

“We are confident that together we will successfully expand our thriving marketplace and help retailers reach out to a new customer base.”

“Cross-border sales and international expansion are important goals for most brands and retailers and integrating into marketplaces across Europe is a great way for retailers to penetrate these markets,” commented Seamus Whittingham, managing director in Europe, Middle East and africa at ChannelAdvisor.

Whittingham added that ChannelAdvisor customers will be able to use their existing ChannelAdvisor integration to access La Redoute’s customer base and class e-commerce platform without any additional internal resource.