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Retail Technology, Retail technology News

Flannels upgrades head office IT

Tuesday July 10 2012

Integrates retail management systems to strengthen multichannel offering with Eurostop

Integrates retail management systems to strengthen multichannel offering with Eurostop

Flannels has upgraded its head office systems supplied by Eurostop to integrate key business processes.


The integration has enabled live stock updates, increased automation of processes and easier management of customer promotions to streamline operations at the UK independent luxury retail group.


The retailer is now able to manage stock levels more closely ensuring stock is used to best meet customer demand. More automated processes mean that the head office system and the electronic point-of-sale (EPoS) systems are now fully synchronised with the retailer’s website


Multichannel development made possible


The retailer’s website has also been refreshed with more editable content, to provide a more compelling experience for customers and develop search engine optimisation (SEO) capabilities. Improved filters help customers navigate to products more quickly and social networking features encourage greater visitor engagement with the website. For repeat visitors, the system automatically displays their favourite social networks.


Lauren Shanks, e-commerce manager at Flannels, stated: “The Eurostop system has enabled us to streamline our operations, ensuring that we manage stock as efficiently as possible, helping us to increase sell through and to capitalise on customer loyalty.


The improvements to the head office software have enabled us to offer targeted discounts to customers and manage orders and returns more effectively. With the Eurostop system, Flannels now have a fully integrated multichannel system with a robust platform from which to expand our business in future.”