Oracle Retail to streamline and improve merchandising, planning, commerce and store operations

Oracle Retail to streamline and improve merchandising, planning, commerce and store operations

JCPenney has announced it is to implement a suite of Oracle Retail systems to streamline operations and improve the cross-channel customer experience.

JCPenney will use Oracle Retail’s merchandising operations management, merchandise planning and optimisation, supply chain planning and execution, and stores systems to simplify processes and equip business teams to better shape assortments and respond faster to customer preferences.

To help drive performance throughout the business, the US department store retailer will implement Oracle Retail’s merchandising analytics, a business intelligence application designed to provide merchants and planners with real-time mobile insight to item and category performance, including key metrics such as inventory position, sales, stock ledger, cost, forecast and promotions.

Building on existing retail IT footprint

The Oracle Retail implementation builds on JCPenney’s existing deployment of Oracle Commerce, Oracle Database and several components of Oracle Fusion Middleware, as well as the Oracle E-Business Suite, Oracle’s PeopleSoft Applications and Oracle Hyperion performance management applications.

“In order to become ‘America’s Favourite Store,’ JCPenney must simplify our processes and our technology infrastructure to deliver the best possible customer experience. A critical step on this journey is providing our team with better access to the information they need to make strategic business decisions, drive performance and exceed customer expectations. Working with Oracle, we will achieve our goal,” stated Ron Johnson, JCPenney chief executive.

“We need an IT foundation that delivers real-time, mobile access to accurate information throughout the organization,” added Kristen Blum, JCPenney chief technology officer. “We selected Oracle based on its deep retail functionality and the fact that it is proven to handle the volumes of transaction, customer and business data generated by a large organisation. Together, we will deploy modern merchandising, planning, supply chain and store systems to help us deliver a seamless and engaging customer experience.”