The Entertainer launches new multichannel strategy
Partnership of specialist suppliers power toy retailers transactional website development
The Entertainer has launched a new transactional website to support its multichannel strategy and plans to grow the business significantly online over the next five years.
The UK toy retailer, with 68 High Street stores and an online presence, has growth ambitions both in the UK and internationally through a collaboration of key digital partners.
Its new multichannel functionality includes proactive order tracking, for following the order from online checkout to a signature at the customer’s front door with over 30 actionable checkpoints.
Harnessing ‘best of breed’ collaboration
New 30-minute click & collect in stores, plus ‘order anywhere, despatch anywhere’ capabilities, also give customers access to the full Entertainer range instore and online, with home delivery orders despatched from both the warehouse and stores.
The new site was developed and built by neoworks based on the hybris Multichannel Suite and integrated with The Retail Suite from Itim. Digital strategy agency Red Ant worked closely with neoworks to design the user experience.
Duncan Grant, director of multichannel at The Entertainer, said: “We’ve brought together a collection of ‘best-of-breed’ partners to deliver The Entertainer’s multichannel vision.”