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Retail Technology, Retail technology News

Brands launch mobile coupon trial

Wednesday November 14 2012

  Kellogg’s and United Biscuits become first brands to trial new unique mobile coupon service

 

Kellogg’s and United Biscuits become first brands to trial new unique mobile coupon service

 

Kellogg’s and United Biscuits have become the first brands to trial a new brand-to-consumer cashback mobile coupon service.

 

An exclusive group of just over 1,000 UK shoppers will form part of the trial when the coupon service from Shopitize goes live on the 14th November.

 

Kellogg’s and United Biscuits exclusive deals for Shopitize users include McVities Jaffa Cakes, Kellogg’s Special K, Crunchy Nut and Coco Pops breakfast cereals, Pringles and Special K Cereal Bars, offering up to 50% from standard retail prices.

 

Paper-free cashback offer

 

Users can take advantage of the discounts when visit their supermarket and buy the products featured in the Shopitize app. Using the app, they take snaps of their paper shopping receipts, which are then automatically processed and validated by the Shopitize mobile ecosystem. Consumers are rewarded by cashback either by PayPal or cheque.

 

“Mobile technology is becoming more and more integrated into our everyday lives, and Shopitize is the first mobile couponing system we have seen that operates right across the retail trade,” said Sam Blunt, brand experience and digital controller at Kellogg’s UK.

 

Embracing customer experience innovation 

 

He added: “As a leading brand, Kellogg’s aims wherever possible to embrace and support innovation that could enhance the shopper experience and Shopitize has the potential to do just that.”

 

United Biscuits is looking to add Shopitize’s digital shopping channel to the mix of its marketing campaigns. According to the manufacturer, using the Shopitize app, the user avoids the challenges associated with redeeming paper coupons instore. The app removes the need to scan a mobile barcode at the till.