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Retail Technology, Retail technology News

Irish travel retailer switches affiliates

Friday November 16 2012 signs up exclusively with Affiliate Window for performance marketing services signs up exclusively with Affiliate Window for performance marketing services


Irish travel retailer and part of the lowcosttravelgroup,, earlier this month closed its affiliate programme with TradeDoubler to appoint global network, Affiliate Window as its sole performance marketing partner.


Lowcostholidays has worked with Affiliate Window in the UK since 2006 and seen an average booking value of Ł1000 and earnings per click of Ł1.32 through the performance channel.


Offering personalisation as a differentiator


The online store is designed to enable its customers to create a customised packaged holiday according to their personal requirements. Users are able to handpick hotels and flights, which are tailored to offer the best value holiday.


The migration of the Irish programme to Affiliate Window will see the consolidation of’s publisher partners onto one network for a European-wide offering. Using the learnings and key resources from other countries, Affiliate Window said it planned to grow the programme to its full potential, mirroring’s status as the most searched for travel brand through



Looking to replicate UK success


“Lowcostholdiays is delighted to be moving its Irish affiliate programme exclusively to Affiliate Window”, said Pauline Pasquier, head of online marketing for Low Cost Travel International.


“We have experienced continual growth and success with the UK site through the performance channel and longstanding relationship with Affiliate Window and expect to see the same level of success with the Irish programme. We look forward to partnering with new, relevant and targeted publishers to maximise our exposure and potential in the channel.”