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'E-paper' electronic shelf-edge labels (ESL) system used in new concept vending machine

 

Global luggage brand Samsonite has selected 'e-paper' ESL displays from supplier ZBD for a new vending machine concept it has developed.

 

Officially unveiled in Cannes in October 2012, the first Samsonite vending machine is located alongside Samsonite’s new concept kiosk in Brussels Airport, Belgium. The project was undertaken by Media Wizz in cooperation with CREO Wireless Electronic Labels, ZBD’s partner in the Netherlands.

 

The Samsonite vending machine offers a selection of Samsonite’s travel accessories, including travel pillows, locks and luggage tags. It features a user-friendly touchscreen and customers can easily and seamlessly select items and make payments via credit card. 

 

Streamlining support for new concept

 

The Samsonite vending machine incorporates 25 of ZBD’s smallest e-paper displays, the epop 50, which have been integrated into the shelves to show product and pricing information. Product information can be updated remotely.

 

Graham Carter, Samsonite European vice president of retail and distribution, stated: “As we continue to innovate and prepare for the future, sophisticated consumers can really embrace the new world of virtual shopping with a visit to our new retailing experience. We selected ZBD’s e-paper system for our new concept vending machine because the displays are clear and easy to read and the system allows us to update price and product information centrally from head office. In addition, the system requires no maintenance which is perfect for this kind of environment."

 

Samsonite plans to roll out the new concept vending machines in airports across Europe over the coming year.