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British fashion group aims to dress to impress with exclusive online performance marketing partnership

British fashion group aims to dress to impress with exclusive online performance marketing partnership

 

Jacques Vert Group is exclusively joining global performance network, Affiliate Window.

 

Jacques Vert Group has already cultivated a strong partnership with Affiliate Window since 2008 with several other brands, and has also launched Kaliko, Minuet Petite, Dash, Eastex and Alexon to add to its existing network portfolio.

 

The performance channel is a key focus for Jacques Vert, as the group plans to develop its campaigns through the continual growth and optimisation of its marketing assets. This will include offering publishers attractive commission rates and continually updated and detailed product feeds to coincide with a range of promotional tools.

 

Building brand base and awareness

 

Affiliate Window said it would help the Jacques Vert Group achieve its goals by growing its publisher base and increasing awareness of the group’s 10 brands by driving relevant traffic and increasing conversions.

 

“The performance channel is an important part of the online marketing strategy for Jacques Vert Group and we look forward to expanding our existing partnership with Affiliate Window to drive our business objectives,” stated Suzi Ahferom, Jacques Vert Group e-commerce marketing manager.

 

Managing expanded operations

 

The fashion group has over 1,900 outlets and is the UK’s largest concession business having recently merged Jacques Vert and Irisa Group, to the newly formed Jacques Vert Group Limited, along with appointing new chief executive Teresa Tideman, who will join the company in March 2013.

 

The July/August 2012 issue of Retail Technology magazine (p34) featured in-depth coverage of the newly formed group’s implementation of new supply chain and merchandise planning software to reduce costs and speed decision-making across the business. The January/February 2013 issue will feature an update on its Irisa integration work (click here to subscribe).