New research finds UK consumers pocket £5.8m each month with cashback site

New research finds UK consumers pocket £5.8m each month with cashback site

Members of the cashback website Quidco are set to receive around £5.8 million in cashback each month in 2013, according to new research.

Global performance network, Affiliate Window undertook a study to analyse the value and scope of the cashback sector and found Quidco, as the largest cashback brand in the UK has more than 3,500 retail partners, generated nearly two million sales for retailers on the Affiliate Window network alone, with a sales value in excess of £180m in 2012.

Andreas Andreou, commercial director at Quidco, said: “We started 2012 with 1.7m UK members and finished the year with well over 2.7m. This phenomenal growth is driving incredible volumes for our retail partners as our members transact regularly, spending around £1,000 a year through Quidco.”

Multichannel offering moves instore

He continued: “While we will continue to grow online cashback, our multichannel offering will see changes in 2013. These changes will benefit our members who will be able to get cashback when on the High Street, and the retailer, who can generate incremental multichannel sales. Instore cashback and mobile is growing at Quidco and our members are starting to utilise cashback opportunities not only online, but in store with retailers such as Debenhams, Vodafone, Halfords and Cineworld. This is a trend that I see continuing well into 2013.”

“Cashback portals growth is representative of the changing purchase patterns of consumers looking for more value,” added Mark Walters, Affiliate Window managing director. “However this is only one aspect of the cashback phenomenon, which can generally see retailers securing a good ratio of new to existing customers and higher than average order values. The portals themselves are also beginning to understand and share the power of their ‘big data’ and how this can enhance the experience for both user and retailer.”