Majestic Wine updates e-commerce
Tuesday March 19 2013
Selects Intershop and Javelin Group for new multi-site transactional e-commerce platform to support growth over the next five years
The company made its selection based on the functionality of the content management system and back-end tools, as well as its small resource footprint, following a competitive tender process that included evaluation of not only the e-commerce platform, but also the systems integrator.
Richard Weaver, Majestic Wine e-commerce director, stated” "Intershop and the Javelin Group development team offered a solid combination of software and support. The solution proposed fits the needs of our online business today and for future growth.”
The main driver for initiating the e-commerce project was to provide a future-proof enterprise e-commerce platform that gives the retailer a stable base for ongoing development. Majestic Wine also decided that a number of new ideas for additional functionality best would be tackled by a full overhaul rather than through incremental development.
Finding solutions to meet business needs
A number of key online capabilities required of the new e-commerce platform were included as part of the bid process. These included enabling customers to place a six-bottle order minimum, purchase pre-mixed cases or mix their own and browse stock based on local availability. It also wanted to provide personalised product recommendations and make use of non-product specific content including blogs, video and wine guides.
In addition, the new systems had to support fulfilment by local store, the complex checkout rules and a second storefront for Majestic's stores in France. Majestic Wines also chose to find provider’s that could integrate with Fredhopper
, as the selected search and navigation provider.
Weaver said the company was not wedded to any particular IT supplier, but instead looked for a best-of-breed product capable of meeting requirements, “from a vendor which continues to invest in and develop its solutions”.
“Intershop's comprehensive content management system and simple back-end tools impressed us,” he added. “Furthermore, Intershop's platform is not resource hungry, which was a pleasant surprise given all the functionality available.”
The new Majestic Wine site is expected to launch in summer 2013.
Tagged as: Majestic Wine | Intershop | Javelin Group | Microsoft Commerce Server | Fredhopper | e-commerce | CMS | search