AdCubes add third dimension to display
Wednesday October 9 2013
3D projection mapping used in installation to promote new Monster headphones and enthral shoppers in Southampton
Projection Advertising, the UK's leading projection specialist, has announced details of an ingenious installation promoting Monster’s DNA Headphones range at the West Quays shopping centre in Southampton.
The installation, which was built into the window of an empty retail unit and used Projection Advertising’s proprietary AdCubes, provided shoppers with the opportunity of engaging with the headphones via a touchscreen. An app allowed shoppers to pick their favourite colour of headphones, triggering audio reactive artwork on the AdCubes, including brand logos and music videos. The app provided Monster with the added advantage of a counter, recording the number of times each colour was selected.
Compelling brand engagement
To tie in with Monster’s relationship with entertainment brand owner Viacom, details of how to win a competition was also visible in the window display installation, allowing a lucky winner and their friend to attend the MTV European Music Awards in Amsterdam in November.
“3D projection mapping is incredibly eye-catching and that’s what makes it perfect for brand engagement – in this case with added market research,” explained Tom Burch, managing director of Projection Advertising. “AdCubes is a unique solution providing highly professional results, and when combined with a touchscreen as it was here, it allows for the collection of valuable market data. The DNA headphones deserve the best possible retail marketing engagement tool and our solution was a unique and eye-catching way of encouraging consumers to interact with the brand.”
AdCubes is a video-mapping installation based on a stacked box structure. The cubes can display various forms of video such as a pre-rendered content, audio reactive scenes and social media elements such as tweets.
A video of the installation can be viewed here.