Pavers retail IT supports Indian foothold
Thursday October 10 2013
York footwear company with over 100 UK stores plans expansion of 120 additional stores and 350 concessions internationally, with pioneering single-brand venture
has become the first foreign single-brand retailer to be allowed to set up wholly owned stores in India, supported by retail management systems from Eurostop
The footwear company uses Eurostop’s head office retail management system e-rmis to manage live sales and stocks linked to its e-commerce business shoe-shop.com
and Eurostop’s e-pos across its 100 UK stores.
Pavers England, a joint venture with Foresight Group
, plans expansion in India of its existing 70 department store concessions, opening 120 new retail stores and a further 280 concessions over the next two years. The proposal was approved following the Indian government’s decision to ease restriction on foreign retailers owning more than 51% of their shops.
Centralised control adds local flexibility
Currently Pavers Shoes pools its stock across its website and stores, with the same prices for all outlets. Stock levels are managed on the website using Eurostop’s system and visitors to the online store only see in-stock items.
Pavers area managers also have web-based access to the central database for sales details, helping them monitor branch performance. This enables them to compare the performance of the branches and take remedial action if required, moving best sellers to meet local customer preferences and demand.
Stuart Paver, managing director of Pavers, said: “We are very proud to be the first company in the world to receive the Indian Government’s agreement to own 100% of its own retail stores in India.
"Our investment in Eurostop’s systems over ten years ago has supported our fast growth both in the UK and now with our international business. We are delighted to be trail blazing a path in what will be the most dynamic retail market in the world over the next decade.”
Tagged as: Pavers | footwear | India | e-commerce | branch | stock | sales | performance | EPoS | Eurostop