Independent branded fashion retailer invests in integrated retail systems for its 17 stores and website

ARK Clothing has selected new retail management software systems from fashion, footwear and lifestyle supplier Eurostop.

The independent branded fashion retailer with 17 stores across the Midlands and the North of England has selected Eurostop’s fully integrated head office, electronic point-of-sale (EPoS) and e commerce system to support its retail operations.

The retailer will use the Eurostop’s system to support new streamlined stock management across the stores and warehouse, which includes many leading brands of men’s and women’s fashion including Superdry, Fred Perry, Cloak & Dagger, Humor, Glamorous and Hearts & Bows.

The retailer anticipates increased profits through improved sales processing, stock turnover and more efficient customer service both online and instore.

Full integration from one supplier

Mike Reddington, e-commerce and website manager for ARK Clothing, said: “We considered a lot of potential suppliers, but found that only Eurostop offered everything that we were looking for – a one-stop-shop with a fully integrated solution.

“Their expertise in the fashion retail business meant that every detail that we required was included. No other supplier covered all aspects in this way. We are initially using the full retail management system and plan to use some the additional modules to run customer loyalty programmes and promotion.”

ARK Clothing is using e-rmis to record sales data and manage stock for store and website order fulfilment, and is using e-pos at till points to capture sales.

The retailer also plans to use the system’s customer loyalty and paperless receipts functionality. ARK customers will have the option of a paperless receipt, which they will receive by email before leaving the store.