Camper adopts retail planning software
Thursday December 19 2013
European footwear brand goes live with integrated retail planning systems to standardise processes through a collaborative workflow in support of global growth
Spanish-based footwear brand, Camper, has successfully implemented TXT Integrated Retail Planning software from TXT e-solutions to support its entire retail planning cycle as it continues to expand both online and internationally.
With over 300 own-brand Camper stores and a wide range of shoes sold online and through 4,000 authorised points of sale in more than 50 different countries, the retailer needed integrated planning technology to support the increased complexity of merchandise, assortment, allocation and purchase planning across all products and geographies.
“Previously, each buyer tended to work relying on different spreadsheets for planning,” explained Sito Luis Salas, chief operating officer at Camper. “We chose TXT because they were quick to understand our needs and due to their expertise in the fashion and footwear industry. The ease of use of their technology perfectly suited our goal of achieving integrated planning in a multichannel, multi category and multi-country scenario.”
Standardising on collaborative workflow
Camper will use the TXT software to help improve its planning capabilities for each market, including specific tools for strategic planning, store and merchandise planning, collection and assortment strategy, assortment planning, pre-season forecasting, as well as initial allocation and purchase, ‘open to buy,’ in-season control and reporting. It will use planning functionality to standardise these processes through a collaborative workflow and provide better visibility across the organisation.
Its provider said the analytic and reporting capabilities of the planning software also allow users to concurrently plan and simulate the impact of any decision, and to do it by any attribute, so that they can see which products’ attributes or channels are best performing, for example. This information can then be fed back upstream to planning and design. It added that the use of these capabilities leads to reduced planning lead-times, greater understanding of business trade-offs and higher planning accuracy.
Tagged as: Camper | footwear | international | planning | strategy | merchandise | assortment | allocation | analytics | reporting | TXT e-solutions