Retail Technology
| Log in | Subscribe
Subscribe | Log in
Retail Technology
Subscribe

London-based Digital Window creates UKÂ’s largest affiliate marketing network

London-based Digital Window creates UK’s largest affiliate marketing network

 

Digital Window has acquired Newcastle-based Perfiliate, which operates one of the biggest affiliate marketing networks under the brand name Buy.at.

 

Together Digital Window and Buy.at said they would form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was previously part of internet and media services company, AOL.

 

Kevin Brown, chief executive of Digital Window said: “This transaction is a milestone not only for Digital Window, but also for the performance marketing industry as a whole. Both companies already excel in the areas of service, ethics and technology. Joining forces enables us to harness the passion and creativity of both businesses to the benefit of all our partners.

 

“The deal will form a group that offers the best and most comprehensive affiliate marketing services in the UK,” he added.

 

Joint offerings fuel ambitions

 

“Combining the two most forward thinking networks allows us to develop market defining technology. With innovations like ShopWindow, Offer Central, Darwin and EventEngine combined under one network, our partners receive a distinct technology advantage that we will continue to evolve over time.

 

“The pioneering spirit of Buy.at and the exceptional growth of Digital Window jointly demonstrate the commitment to service and performance, factors which remain as cornerstones of our network promise. Our customers can rest assured that current contracts and service agreements will be upheld and maintained to our partners’ full satisfaction.

 

“Both networks consist of the most talented affiliate marketing staff - there is nothing we cannot achieve together for our clients and partners.”

 

In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe, which also owns Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network.