Cathay Pacific Airways embarking on comprehensive revenue management project to improve cargo business profitability

Cathay Pacific Airways embarking on comprehensive revenue management project to improve cargo business profitability

Cathay Pacific Airways is implementing JDA Cargo Revenue Optimiser to help improve profitability in the airline’s cargo operation.

Over the course of a three-phased rollout, the solution will enable the Hong Kong-based airline to determine the most cost-effective cargo capacity and rates for each flight or route using historical data and complex optimisation algorithms.

Delivering real-time booking visibility

Cathay Pacific is initially implementing JDA Cargo Revenue Optimiser for its medium-term contract business and subsequently for its non-contracted spot-market business. In the final implementation phase, the solution will provide the airline with real-time booking evaluation capabilities.

“Cathay Pacific Cargo has a long history of strong revenue management,” said Vivian Lo, cargo sales and marketing manager for Cathay Pacific Airways. “We started redesigning our business processes to create an integrated revenue management organisation a few years ago, improving our capabilities in forecasting, analysis, revenue planning and decision making. The successful implementation of JDA Cargo Revenue Optimiser is the next critical step toward achieving this integrated system and we are confident that it will deliver significant benefits in terms of automation and profitability optimisation.”