Hardware capabilities expand reach of Fretwell-Downing Hospitality

Hardware capabilities expand reach of Fretwell-Downing Hospitality

Catering software developer, Fretwell-Downing Hospitality (FDH) has acquired touchscreen self-service solutions provider Xpress Ordering, for an undisclosed sum.

The deal will see FDH move beyond supplying its Saffron-branded catering management and nutritional analysis systems into other integrated technology. This includes Xpress Ordering’s queue-busting solutions, enabling customers to order and pay for food either via a web screen while sitting in front of their PC or laptop or an in-store touchscreen terminal.

Mutual integration benefits

FDH’s managing director Nick Prime explained: “The deal made complete sense. Xpress Ordering’s technology is already proven and there is significant synergy between the two companies – our target markets are very similar and the respective products can be readily integrated to help caterers achieve greater operational efficiencies.

“We see great potential for Xpress Ordering’s stable of products across the whole of the hospitality industry as it looks for solutions that can save time and cost, while enhancing the customer experience. We are also looking at new developments, including the potential of making nutritional analysis data available as orders are placed, or adapting the technology for use as an iPhone app.”

FDH also said the intention is to bring Xpress Ordering products within the Saffron brand in the future.