PrettyLittleThing wins with merchandising tech
By Retail Technology | Wednesday March 1 2017
British fashion brand PrettyLittleThing has seen an increase of 8% in average order value after implementing new merchandising technology
The increase happened over a four month period following the introduction of new software from on-site search and merchandising specialist Fredhopper.
The company is enhancing the performance of its UK business, six international websites and app, and has also reported a 7% uplift in conversion rates across its global ecommerce operation.
The Fredhopper software allows it to closely control presentation of products within categories on a granular level using agile 'visual search' merchandising capabilities. The retailer is able to manually curate a page using the drag and drop visual interface.
Standardised
Fredhopper's multilingual cloud technology also enables PrettyLittleThing to standardise its implementation architecture across websites in the UK, US, Ireland, Europe, Australia, New Zealand and Canada, while independently managing multiple sites and seasonal merchandising strategies.
"Our global operation has many complexities and Fredhopper's technology is able to cope with these demands," said James McDougall, head of IT at PrettyLittleThing. "Search functionality has improved considerably, while merchandisers working on our international sites now have the freedom to style a page as they wish, based on seasonality. These improvements, together with the overall increase in performance of our sites have contributed to the recent uplifts in order value and conversions."
