Smashbox eyes new technology
Monday July 24 2017
Cosmetics brand Smashbox is utilising eye-tracking technology to gauge customer interest
The company has partnered with augmented reality provider ModiFace for the technology which allows them to track what a user is most interested in based on his or her eye movements.
This enables the brand to better tailor their marketing and drivers to purchase.
Smashbox says the technology has resulted in a 27% increase in overall conversions since it began using it two months ago.