First Sensormatic pinless anti-shoplifting tag is designed to help retailers protect more merchandise from theft

First Sensormatic pinless anti-shoplifting tag is designed to help retailers protect more merchandise from theft

ADT Security Services have introduced the Sensormatic Ultra•Tag, its first secure, pinless anti-shoplifting tag.

The maker said it can help retailers protect a broad range of items including jeans, leather goods, shoes and handbags that might be more difficult to tag with traditional anti-theft tags, which are pinned to products.

Security measures, light touch

Designed with an adjustable spring-loaded metal clip, the Sensormatic Ultra•Tag attaches to products without penetrating any material. The clip compresses firmly onto merchandise, closing tightly enough to prevent unauthorised removal without damaging items. Its one-piece design allows the Sensormatic Ultra•Tag to be more easily applied and removed at checkout.

“Retailers need solutions that address a variety of tagging challenges for merchandise such as leather goods and high-end apparel,” according to John Flood, ADT retail account director.

“It can be more difficult to place anti-theft devices on certain merchandise. This pinless tag is a great way for retailers to help limit losses while offering the same visual deterrent as more traditional anti-shoplifting tags,” he said. “The more options we give our retailers, the more effectively they can protect their merchandise and limit losses while better serving their customers.”

The new pinless tag is also compatible with the Ultra•Tag magnetic decoupler and existing Ultra•Tag store systems.